The founder of Tribal Streetwear and an icon of SoCal culture, Bobby Ruiz is also a designer, a photographer, a curator, a father—and a lifelong fan of Pendleton. To celebrate their shared commitment to craft, authenticity, and culture, Ruiz and Pendleton created a capsule collection, including original designs of the iconic Board Shirt, a blanket, hats, and t-shirts. In this video, Ruiz shares the story of his first Pendleton, why the brand is so special to him, and what it was like to collaborate on this collection.